2020 was big for atmos. Not only did the Japanese boutique further expand their roots throughout the United States, but they also had a solid number of collaborations. And soon, they’ll be offering their second of 2021: a Puma Suede with none other than Staple. Unveiled by way of Hirofumi Kojima, the imprint’s director, the pair leads with signature iconography.
The classic embellishes the side walls opposite to a blacked out crow, a detail befitting of the offering’s “Pigeon and Crown” namesake. Behind, a layer of tanned suede runs the side of the shoe, standing as background to the colored Formstripe, hairy suede heel, and typical “Puma” debossing. Elsewhere, the eye stays seem to hue a light grey, while the lining contrasts heavily in a neon pink.
Although looking good is indeed important, you’ll also need to be at your highest level of play if you aim to take home the hardware, so these Puma Hoops kicks feature custom cushioning technology, exemplary grip, and a dynamic fit system to ensure impeccable lockdown. Thanks to their high-level combination of style and performance, the "Title Run" makeup is perfect for any playoff push — and we’ll be giving 20 pairs away via our SN Insider giveaway, so you can catch a big W with us too.
The collection’s moniker is then taken to heart via the details, with a warning tab on the medial mid foot and "Caution Falling Coconuts on each heel," an acknowledgement of a painful-yet-humorous pratfall that’s knocked many a tropical waterfront lover on the head, both literally and figuratively. A beach-printed insole and small embroidered wave details then complete the look. The shoes are also accompanied by vacation-ready shorts, t-shirts, and accessories.
With a vast majority of the NBA’s elite battling it out in the playoffs for their chance to claim an ever-elusive Larry O’Brien Trophy, Puma has released a timely colorway of the dubbed the "Title Run." With victory comes luxury, so the "Title Run" is dressed in a championship-esque gilded palette complete with metallic gold accents, and even features shimmering gold thread woven into its fabric.